Bad Typography

I was looking around for examples of bad typography, and I saw this when I was in the shuttle going from class back to my dorm. I don't think that the typography is particularly bad but I don't feel like this is a succesful advertisment for the store because the ad is so boring. There is nothing that draws you in. The font that they used for the headline (I'm pretty sure it's Helvetica) doesn't catch the eye at all. I think they could have done something a little more exciting with the font or colors in order to get people attention that are riding the shuttle.